CREATIVE DIRECTION & PRODUCTION AGENCY
MUSIC, FASHION & CULTURE
TOKYO / GLOBAL

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WHAT WE DO

CREATIVE DIRECTION & CULTURAL PRODUCTION

Cream.Ltd is a Tokyo-based creative direction practice led by founder; Lee Tatlock.
We work across music, fashion, digital culture and independent brands — building visual worlds, campaigns, and cross-border collaborations.We operate lean, founder-led, and project-based.

GLOBAL CONNECTION SERVICE

Tokyo can feel closed-off without the right network.Cream.Ltd connects international brands and artists to trusted Japanese collaborators — and supports Japanese creatives entering global markets.
Through a curated JP/UK network across music, fashion, media and culture, we open the right doors at the right time.Selective. Intentional. Long-term focused.

SERVICES

CREATIVE DIRECTION & VISUAL IDENTITY• Visual worldbuilding
• Campaign concepts & art direction
• Styling & image development
• Hands-on photography & video production


MUSIC & ARTIST DEVELOPMENT• Artist development & positioning
• A&R direction & song selection
• Music production supervision
• Release strategy & visual rollout
• Music video direction & production


CULTURAL & CROSS-MARKET PROJECTS• JP / UK / Global positioning
• Brand x artist collaborations
• Pop-ups & cultural activations
• Creative production for fashion, music & media

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